STUDENTS GET MORE THAN CALCIUM FROM MILK THANKS TO CALIFORNIA SAFE SCHOOLS COALITION!

Los Angeles, CA December 20 2003-- Today in Los Angeles, the California Safe Schools Coalition and Los Angeles Unified Boardmember David Tokofsky, were joined by political leaders, educators, and children's health advocates as they unveiled new milk cartons that deliver important safety messages to kids. The messages: Be Bright Wear White at Night, Wearing a Bicycle Helmet is a Brainy Idea and Don't Feed Pests Use Trash Bins are the first three to be released.

California Safe Schools Coalition is nationally recognized for their success in eliminating health threats in schools. For this effort California Safe Schools teamed up with celebrated artist Michael Bruza for these memorable safety messages.

"This safety campaign is an extension of our concern for children's safety. We are confident all of these messages will prevent injuries, " said Robina Suwol, Executive Director of California Safe Schools Coalition. Referring to the carton that reads, Don't Feed Pests Use Trash Bins Suwol explained, "The more students and teachers keep their school site clean the fewer pests."

"Every lunch hour of every school day, our kids see these milk cartons," said Tokofsky. "Why not use the space to reinforce messages that might make a difference in some young lives."

Founded in 1998, California Safe School Coalition was the force behind Los Angeles Unified School District groundbreaking Integrated Pest Management (IPM) Policy, whose preamble includes the "precautionary principle" , which uses low risk methods to eradicate pests. This policy led to California's Healthy Schools Act of 2000, and has become a model for school districts and communities nationwide.

Driftwood Dairy is the milk provider. The new cartons will appear in LAUSD cafeterias immediately. For more information on the California Safe Schools Coalition, or to view the milk carton safety images, please visit www.calisafe.org





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